The Red Angus Association of America is seeking feedback on their economic selection indexes. Producers can provide feedback at this link: https://www.surveygizmo.com/s3/5183855/RedAngusAssociation?fbclid=IwAR3qskT1DJ6UMbSIS2R3ul316FQ6L_k-Gt_DYDq8wB8omLQOgkG1yCuAGbM To be frank, I am conflicted by this process. On one hand, I think it is important to have translational research be a collaborative process. Further, users are more likely to trust and use a technology if they were involved in its creation. However, often times, optimal selection decisions are counterintuitive (need to write a blog post on this). I feel strongly that selection decisions are best made when driven by data, and that includes design of selection tools. American Angus Association went through a similar process, and it is my understanding they used the survey data to weight economic importance of traits that are hard to pin down, such as claw set and docility. Traits that are economically important, but