Burt Rutherford recently reported on a presentation by Mizzou's Scott Brown. Dr. Brown challenged beef producers to identify a strategy to remain profitable when beef prices come down in the next decade. Brown's solution is to target more cattle that grade Prime on the rail. He presented data from the Thompson Research Center, where 30% of the steer calves consistently receive a Prime grade. The genetics used at Thompson Research Center has allowed the herd to meet those levels.
To here more about the genetics and changes that have occurred at the Thompson Reseach Center, watch this blog or attend the 2014 Thompson Research Center Field Day where both Scott Brown and I (among others) will be speaking.