AgFRONT: The Path To A Successful Technology Commercialization

By Elisa Marques

Over the last 15 years, I have seen successful launches and some real flops in the path to genomics and biotechnology commercialization.

If I were to think about the times we were successful, I would say that in almost all of those cases, we had mastered every single aspect of:


  1. Knowing Our Industry’s Players
  2. Understanding Our Audience
  3. Building a Team of Trusted Advisors

The examples mentioned here are specific to the livestock industry, but the strategy itself goes well beyond this industry.

For the full article visit the AgFRONT blog.



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