Over the last 15 years, I have seen successful launches and some real flops in the path to genomics and biotechnology commercialization.
If I were to think about the times we were successful, I would say that in almost all of those cases, we had mastered every single aspect of:
- Knowing Our Industry’s Players
- Understanding Our Audience
- Building a Team of Trusted Advisors
The examples mentioned here are specific to the livestock industry, but the strategy itself goes well beyond this industry.
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